I move fluidly between wine worlds.
From building a program for a serious wine bar to guiding a customer through their palate for the first time. I'm not just educated on wine, I know how to talk about it for the right audience, in the right room, at the right level.
I obsessively study people as much as I study wine. What different clienteles want, where they want discovery and where they want the classics, what sells in a neighborhood bistro versus a Michelin-starred tasting menu.
The result is wine work that is deeply knowledgeable and inclusive — whoever you are.
CONSULTING
For restaurants, wine bars & hospitality groups
Every program is different. I work around what you actually need — whether that's a full rebuild, a quick audit, a reformat, or just getting the cellar in order.
Wine list build & curation
Margin analysis & profitability review
Cellar & inventory organization
Importer & rep relationship management
Menu formatting & copy
Moving stagnant inventory
Floor presence & staff shadowing
Wine Education
For hospitality teams
A staff that feels confident talking about wine creates better experiences for everyone at the table. I build every curriculum around your specific list and team — so your floor feels empowered, not overwhelmed.
Staff training & floor education
Palate reading & guest navigation
Wine regions, grapes & climate fundamentals
Tasting technique & flavor vocabulary
Custom curriculum & ongoing support
Tastings & Classes
For private groups, events, and pop-ups
No two tastings are the same. I design every experience around the people in the room — from casual palate discovery to deep dives into specific regions, grapes, or concepts.
Palate discovery & personal wine profiles
Themed tastings & curated flights
Region, varietal & concept-specific classes
Food & wine pairing experiences
Private events & group programming
Deeply educational, always approachable